ERICK SIGMOND

Erick Sigmond is a Vice President of Brand & Experience Strategy at Razorfish, part of Publicis Groupe, where he leads the development of integrated brand experiences that connect culture, creativity, and commerce.

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Sigmond’s career has consistently lived at the intersection of creative, strategy, and activation. He began client-side in digital content and creative before quickly expanding into paid media and digital strategy, leading cross-channel efforts across search, display, and social. This early curiosity around how people connect through platforms and experiences became a defining throughline in his work—first helping scale a boutique web studio into paid channels, and later joining Omnicom via TMA to focus on consumer engagement and brand activation.

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Over time, his focus has evolved into holistic brand experience strategy, shaping connected ecosystems for some of the world’s most recognizable brands, including PepsiCo, Frito-Lay, State Farm, and Philips.