Recent
Projects
Doritos Triangle Studios
Doritos wanted their 2023 Super Bowl spot to extend beyond the television screens of the millions of viewers at home. Beyond that, we wanted to create an experience that was also more appealing their Gen Z audiences who may not have been watching the big game at all.
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Through an interactive Decentraland experience, Doritos brought the recording studio featured in the spot to life and invited users to engage with exclusive wearables, mini-games, and performances - ultimately bringing in more than 1.8K users, 11% of which made their Web3 debut for the Triangle Studios activation.
Jake From State Farm Social
Jake from State Farm is the tangible demonstration of the "Good Neighbor" lifestyle, and his social channels allow him to express himself and share what his life looks like - much like any user on social.
His content paints a picture of his world, what he’s interested in, how he thinks, how he acts - how he exists. And through this relatable content, State Farm is able to keep the brand top of mind with target audiences and begin cultivating relationships with the insurance policy purchasers of tomorrow. 2023 was full of major milestones for Jake, and 2024 will be even bigger.
SunChips Art Seen
For year two of the Art Seen program - SunChips' initiative to highlight marginalized artists and champion diversity and representation in the arts - the brand wanted extend the program beyond packing to drive further awareness of the campaign and get more consumers to engage.
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In partnership with Snap and YoungArts, we developed an entire program ecosystem that allowed consumers to experience the art firsthand, learn more about the cause, and directly contribute to a monetary donation made by SunChips - regardless of which touchpoint a consumer first interacted.
![S-08_SunChips - Art Seen-4[7][88].jpg](https://static.wixstatic.com/media/cf3ce2_b8e08825eff04ca9bd9b6d4aa202bcb0~mv2.jpg/v1/crop/x_1125,y_229,w_3060,h_3337/fill/w_303,h_331,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/S-08_SunChips%20-%20Art%20Seen-4%5B7%5D%5B88%5D.jpg)
