Resume
Recent Experience
2023 - Present
Sr. Director, Brand Experience Strategy
TMA • Dallas, TX
Leading a team focused on building connected consumer experiences, defining content strategies, and building communities to create engagement and advocacy for brands.
2021 - 2023
Director, Connections Strategy
TMA • Dallas, TX
Drove campaigns by researching emerging trends and technologies and identifying opportunities for growth. I mentor and guide the strategists on my team to achieve their goals and develop skills necessary for advancement.
2020 - 2021
Sr. Digital Account Manager
Motive • Remote
Led the development and execution of media-to-shelf (M2S) campaigns and consumer engagement programs for PepsiCo and Frito-Lay brands - managing digital project work-streams and serving as a primary point of contact for clients.
Client Experience
Thought Leadership
July 2023
Web3 remains a vital frontier for brands that want to be on the forefront of culture, and those with commitment to the community have a more interesting opportunity.
June 2023
Artificial intelligence was by far the most talked-about subject during Cannes Lions, but many panels seemed to barely scratch the surface of anything truly insightful or actionable.
June 2020
Voice is bigger than the smart speaker, and brands utilize the tech to deliver experiences that augment the in-store consumer experience and even drive conversion.
Education
2010 - 2014
BBA, Marketing
University of Texas at Arlington